Digital transformation is the process of incorporating digital technologies into all areas of a business in order to fundamentally change how the business operates and delivers value to customers. This transformation allows businesses to improve their efficiency, productivity, and competitiveness by leveraging the power of technology to automate processes, improve communication and collaboration, and provide more personalised and engaging experiences for customers.

Digital transformation can take many forms, such as the adoption of cloud computing, the implementation of artificial intelligence and machine learning, or the use of social media and other digital channels to reach and engage with customers. It also involves a shift in organisational culture and mindset, as businesses must adapt to new ways of working and thinking in order to fully realise the benefits of digital technologies. Ultimately, the goal of digital transformation is to create a more agile and innovative business that can thrive in a rapidly changing digital landscape.